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How to Defend Your Company Against False Advertising
False or misleading advertising claims can harm both businesses and consumers, and in many cases are regulated by state and federal laws. So, what can you do if a competitor is making false comparisons between your products, or misrepresenting their product? How can you avoid misleading claims in your own advertising?

Join two experienced intellectual property trial lawyers for an online program exploring what types of advertising claims can cause problems, and how to address those issues through litigation.

-Understanding false advertising
-Evaluating available remedies, including disgorgement of a competitor's profits, injunctive relief, enhanced damages and attorney's fees
-Putting a stop to your competitors' false advertising
-Avoiding false representations in your own advertising

Mar 2, 2021 12:00 PM in Pacific Time (US and Canada)

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